The story begins in the 80s when BAUSSAN Olivier, founder of L'OCCITANE, visiting for the first time on Burkina Faso. He heard about shea butter, called "Gold Women" recognized as a perfect beauty balm for the skin.
Since 1989, L'OCCITANE has continued to work with women shea in the spirit of sustainable co-development.
L'OCCITANE buys directly from cooperatives in Burkina Faso, over 600 tonnes of butter fair and valuing the work of 16 000 women.
This exchange is more than just a business transaction. Butter is pre-funded to the tune of 80% and paid a fair price covering all costs of production and leaving a margin for investment.
In 2009, we professionalized the industry is attested "Fair Trade" by ECOCERT ESR ("Solidarity and Fair Head"). Women's groups can now develop a label with international customers and lasting emancipation.